Primates in Entertainment
PCWS is concerned about the use of non-human primates in entertainment. Like
all monkeys and apes used in entertainment, primates used in advertisements,
both in print media and in television, are taken from their mothers in infancy,
and forced to perform unnatural behaviors and tricks, often through intimidating
and abusive means. As they approach adulthood, monkeys and apes become too
strong and too difficult to control. Their "careers" end at a very early age,
and they spend the rest of their lives caged, often in social isolation. They
cannot be sent to zoos because they simply do not know how to function normally
in their species' society. Some are sent to biomedical research laboratories,
some sold into the exotic pet trade, and others are used as breeders to produce
a new crop of infants to be used in entertainment and advertising. It is a cruel
cycle that we feel must be stopped.
The use of non-human primates in entertainment or advertising is completely
unneccessary. We can think of no product for human use and consumption, nor any
television program outside documentary films, that is inextricably linked to
monkeys or apes. What does a chimpanzee have to do with long distance? What does
a monkey have to do with nacho chips or stereo equipment? Advertisers can find
other means to promote products without exploiting non-human primates.
Television producers can hire human actors to play parts. In addition, modern
computer animation technology and the tremendous amount of file footage of
monkeys and apes in the wild has made the use of live animals in entertainment
obsolete. If advertisers feel they must use non-human primates, they should at
least avoid using live animals and utilize computer animation and
already-available images. However, PCWS fully objects to any image of a primate
dressed in human clothing or performing unnatural behaviors (e.g. smoking,
riding a bicycle) whether it was generated on a computer or not.
PCWS asks you to join us in protesting and monitoring the use of non-human
primates in advertising. We will list contact addresses for companies who are
currently using non-human primates in their advertising, and we ask that you
write letters opposing their use of primates, and avoid buying these products
until the ads are pulled from the media. We also ask that if you have seen a
recent advertisement using non-human primates for a product or a program using a
primate as an "animal actor" that is not included in our list of
current campaigns (see below) please email us with the
name of the product or company, country in which the advertisement or program
was seen, and a brief description of the ad.
We have prepared a
Primates in Entertainment Fact Sheet (PDF format).
Please use the following links to access more information on specific animal trainers, and to learn
more about the various campaigns that PCWS has been involved in: